Mobile Marketing: Why is it important and how to do Mobile Marketing
Mobile marketing is a great way to reach out to your audience. With the invention of smartphones and tablets, now it is easier to reach out to the target audience through messaging, feeds, and other innovative techniques. Hence this blog discusses how mobile marketing can help you in business growth. It is estimated that there are over 3.6 billion smartphone users worldwide. This number is predicted to grow up to 4.3 billion in 2023 (Statista). Learn More
Here are some more data to demonstrate the importance of mobile marketing for marketers:
- Global advertising will hit $300 billion by 2023.
- Two-thirds of the budget Amazon spent on digital ads was mobile.
- 92% of Facebook’s advertising revenue comes from mobile.
- In 2021, Android and iOS app revenue reached $133 billion.
- Consumers spend more than 5 hours a day on their smartphones.
Here are some interesting mobile marketing stats that will blow your mind, if you still haven’t started to work on it.
1. Global advertising will hit $280 billion by 2022.
(Source: Statista)
By the last quarter of 2019, the advertising budget was $190 billion. According to mobile marketing global statistics, that figure is likely to rise by $90 billion in 2022. That’s almost a 47% increase!
2. The number of WhatsApp users will increase to 85.8 million by 2023.
(Source: Statista, Hootsuite)
By 2023, the number of WhatsApp users will have increased by 17.7 million, compared to 2019’s figure of 68.1 million. The numbers show that it’s essential for mobile marketers to focus their efforts on this free platform.
Here’s why you shouldn’t ignore this market penetration, according to mobile marketing statistics in 2022:
- It’s free to send and receive messages
- Millions of people are already on WhatsApp
- You can send broadcast messages to 265 phone contacts at a go
- You can use group posts to can reach 256 people at once
3. Consumers spend more than 5 hours a day on their smartphones.
(Source: Blue Corona)
Maybe you don’t need me to tell you this one. After all, we all notice people who can’t look away from their phones. Smartphone addiction is real and is everywhere around us.
It works like this:
The more time people spend on their phones — the more mobile marketing thrives.
4. 4 out of 5 consumers use smartphones to shop.
(Source: Convince&Convert)
Don’t you think about using your phone while shopping is the smart thing to do? Why pay more in that store, when you can get the same item at another location and save money?
Yes, using your phone to save money is a thing. And with mobile marketing, you will always be up to date on the best offers available.
5. 75% of all emails are opened via smartphones in the US.
(Source: Blue Corona)
Mobile marketing stats say 80% of customers will delete your email if it is not optimized for mobile.
Optimization for mobile devices is crucial for any of your marketing efforts. If you invest in responsive design, you are already on the right path.
So, now you know how important Mobile Marketing is to your Business or any work that you are doing.
Mobile Marketing: How to Mobile Marketing Effectively?
1. Optimize Your Website for Mobile Users
Optimizing your business website is one of the most important ways to leverage mobile marketing for your business. This is the most important part of a mobile business strategy.
As a business, your website is your primary marketing and communication tool that connects you with your audience. Therefore, your website needs to be optimized for mobile users. Learn more:
2. Leverage Video Content for Mobile Users
Video continues to be one of the most engaging types of content on the web. This is because the engagement level of video content is always higher than any other content. Video content has also been shown to perform better than ads. They pay attention to video content. About 80% of video marketers say that videos have increased their sales. , while 84% of customers say they bought goods or services after watching a video. Learn more:
3. Leverage on Social Media Marketing
The latest social media stats show that there will be 3.78 billion social media users worldwide in 2021, and that number is expected to grow to 4.4 billion by 2025. As internet access and smartphone usage increase worldwide, it is estimated that the active users of mobile phones are social network users at 4.08 billion. Learn more:
Some content that resonates with social media platforms include:
- Video
- Images
- Testimonials
- Memes/Jokes
- Infographics
4. Leverage Email Marketing
Email marketing is simply the use of email to promote a product or service. Mobile email marketing refers to the process of using email to market your product and service to mobile audiences.
The statistics above show that many people check their email from their mobile devices. instead of a desk. Therefore, creating email campaigns for mobile users can be incredibly effective in increasing website traffic and generating sales.
5. Leveraging search and display Ads
Advertising is generally one of the most effective ways to reach a wide audience, create awareness, and drive traffic to your website. There are a variety of mobile marketing opportunities that you can take advantage of by using this channel. The important thing here is knowing when and how to use them. Learn more:
